2- Strategic Management H&M Case Study

Assignment Remit

Programme Title MSc in Management

Module Title Strategic Management

Module Code 27160

Assignment Title Individual Assignment

Level Masters

Weighting 80%

Lecturers Click here to enter text.

Hand Out Date
Due Date & Time Click here to enter a date.

Feedback Post Date Click here to enter a date.

Assignment Format Report

Assignment Length 2,000

Submission Format Online
Individual

Assignment:
Detail of the tasks that students are expected to complete as part of the assignment remit.
H&M case study analysis:
Please answer the three questions outlined below:
1.Using appropriate framework(s) critically evaluate the most important issues in H&M’s external macro and micro (industry) environments that have shaped the company’s development? (30 points)

2. Using the appropriate framework(s) critically evaluate the internal environment (resources, capabilities, organisational culture, etc.) of H&M in order to identify its competitive advantages and disadvantages. Are H&M’s competitive advantages sustainable? (30 points)

2. Using appropriate model(s) identify and critically evaluate the strategic choices followed by H&M during the period of this case study in terms of its competitive strategies, and the governance (implementation) modes. Based upon your evaluation, what recommendations would you provide to the company? (40 points)

 

Module Learning Outcomes:
In this assessment the following learning outcomes will be covered:
In this assessment the following learning outcomes will be covered:
• critically assess the development of strategic thinking
• understand that strategy formulation ideally encompasses the entire organisation

Grading Criteria:
Key bullet points can be applied or a grading criteria can be included or the marking rubric can be attached.
Evidence
70% and above An excellent understanding of key issues raised by question: A focused and relevant answer to the question; a logical and well organised argument; clear and in-depth definitions of key concepts and ideas; evidence of in-depth knowledge of course material; evidence of independent thinking and critical analysis; the use of a wide range of relevant examples.
65% and above A very good understanding of key issues raised by question: A focused and relevant answer; a logical and well organised argument; clear definitions of key concepts; evidence of in-depth knowledge of course material; some evidence of independent thinking; the use of a range of relevant examples
60% to 65% A good understanding of key issues: A relevant answer; a logical and well organised argument; defines key concepts; tends to follow closely the content of lectures; use of relevant examples
50% A satisfactory level of understanding of issues raised by question: Answers the question; the logical of the argument can be followed; some key concepts defined; follows closely the content of lectures; use of examples
40% An acceptable level of understanding of some key issues raised by question: Attempts to answer question; the logic of the argument can be followed; some key concepts defined; some knowledge of course material.
30% Does not answer question but some evidence of having benefitted from course
20% No evidence of having benefitted from course

Feedback to Students:
Both Summative and Formative feedback is given to encourage students to reflect on their learning that feed forward into following assessment tasks. The preparation for all assessment tasks will be supported by formative feedback within the tutorials/seminars. Written feedback is provided as appropriate. Please be aware to use the browser and not the Canvas App as you may not be able to view all comments.

Plagiarism:
It is your responsibility to ensure that you understand correct referencing practices. You are expected to use appropriate references and keep carefully detailed notes of all your information sources, including any material downloaded from the Internet. It is your responsibility to ensure that you are not vulnerable to any alleged breaches of the assessment regulations. More information is available at https://intranet.birmingh am.ac.uk/as/studentservices/conduct/misconduct/plagiarism/index.aspx.