F- Strategic Management

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

1. You have been appointed as a Strategy Consultant to an International German luxury
brand Philipp Plein wanting to enter the Indian market within the year. The luxury
clothing brand offers high-end clothing for men, women and children.
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%Which one of Porter’s Generic Strategies would you choose to be operational in India &
explain the reasons in detail behind your choice of strategy? Once the strategy has been
chosen, explain the categories of customers you would target alongwith the price points?
(Please assume that Covid-19 pandemic is over). (10 Marks)

2. An International MBA University by the name of INSEAD located in France wishes to
enter India to set up a campus. Conduct a PESTLE analysis for INSEAD in India &
suggest whether INSEAD should enter India or otherwise. (Please assume that Covid-19
pandemic is over). (10 Marks)
3. You are the CEO of a US based automotive major Ford motors in India. Your company
is facing tough rivals like Hyundai & Kia Motors. You have been operating in India since
several years. During 2021, there has been a steady decline in your revenues &
profitability. Your market share has also fallen from 4.69% to 3.31% during 2021. Your
competitors are eating into your market share slowly & steadily during Covid-19
pandemic times. (Please assume that Covid-19 pandemic is over).
a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company? (5 Marks)
b. In your opinion, would it be considered appropriate to pursue a Joint Venture Strategy or
should “Ford Motors” go it alone in India? If Yes, state your response with appropriate
justifications & reasons & with which vendor? If No, state your response with appropriate
justifications & reasons? (5 Marks)