Assessment 1: Individual Essay (1,500 words) Students will be required to submit a 1,500-word essay on a topic related to the impact of national culture on the management of a business. More specifically, students will have to choose a company and use it as a case to assess the impact of national culture on its business functions (e.g., marketing, human resource management, operations etc.). This assessment considers Learning Outcomes 1 and 2. Further details on the task will be provided in class. Formative assessment will require students to compile a referencing list of the secondary sources they propose to engage in the writing of the essay. 5 Marking criteria Criteria Weighting 1. Content 30% 2. Application of theory 15% 3. Knowledge and understanding 15% 4. Evidence of Reading 20% 5. Referencing 10% 6. Presentation, grammar, and spelling 10% Marking Grid The Mark and Feedback Form template can be found on the unit’s Moodle homepage. Submission Instructions • Submission must be made online via the unit’s Moodle page (please see section “Assessment Submission.” below “Guidelines and Assessment”) • Submissions via email will not be accepted • No hard-copy submission is required. Important Notes • Coursework should have a cover page as per IMI standards (check the Basic Guide to Core Academic Skills, uploaded on Moodle, Academic Information). • In-text citations and references should follow the appropriate MMU Harvard Referencing format and guidelines Assessment 2: G

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