Paper details
Monitoring Control Measures:
Throughout this course, you have been developing a preliminary marketing plan for a hypothetical or real
company (attached). Now, you will outline the control measures necessary to monitor the progress.
Complete Your Plan and Review:
Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand?
Are the communications integrated and aligned with marketing mix elements?
Bottom Line: ensure that there is alignment between the organization’s mission, the marketing mix strategy,
and actionable items.
For this short paper activity, you will learn about the three delays model, which explains…
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