Paper details
Clearly define the market potential that you will be estimating. In other words, how much money is spent per
year on your product or service in your market. This is a dollar amount.
• List all the relevant data that you have gathered, indicating the sources. (If the information is extensive, attach
the list of sources as an appendix.)(ie Canada411.com, census data, Ontario spending, SME Benchmarking
site, CANSIM)
• Clearly explain any calculations or logic involved in estimating the market potential, and indicate the dollar
value of your estimate. (provide numbers)
Suggested length: half a page minimum
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