Paper details
Analyze the visuals (images)
· Analyze the copy (headline+ body text)
– Which need(s) does the advertisement focus on? Elaborate in
your analysis
– What is the feature of the product?
– What is the benefit?
– The Shopping List of Needs focused on 15 needs, which of these are present in the ad campaign you
have selected?
-List the competition (direct, indirect)
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