Video Analysis

Chose a music video that seems to make an argument and give the rhetorical analysis on the music. (dynamic argument), also focus on the use of ethos, pathos, and logos by the artist, break the video down into half, thirds, fourths by making reference of time changes (color, mood) that build up the video story line.

N/B 1. Formal introduction -target the audience by addressing whom the song is addressed to. why, and what argument is being made and how effective is the presentation. it should cover the artist bio

2. Examine the argument relating to the lyrics, think of a claim with supportive evidence.

3. examine the voice, emotion of the artist

4. examine how the argument is portrayed or represented through text, color, image, and composition.

5. conclusion – your audience should reflect the zone of reasonable skepticism.