1) Read the following blogs:
Mulready, Rick “Three Simple Ways to Measure Your Social Media Results (Links to an external site.)”
The 5 Social Media Metrics that Matter (Links to an external site.)
50 Top Tools for Social Media Monitoring, Analytics, and Management (Links to an external site.)
15 Ways to Increase Social Media Engagement Quickly (Links to an external site.)
A List of the Top 25 Social Media Analytics Tool (Links to an external site.)
2) Read Chapters 5-11 in Scott’s book.
3) Analyze your own personal brand online, as it is today, on all platforms where you have a digital presence. Using each platform’s analytics, identify levels of engagement of your followers, overall sentiment, and brand image in general. Based on the recommendations provided by David Scott, create a digital communication strategy to strengthen your own brand in the next 1-5 years.
NOTE: if you don’t have a social media presence ( a personal brand), then it is OK to choose a brand/business/company for this assignment.
Recommendations on how to approach this assignment- however you can format it anyway you want.
Social media audit.
Clean your browser
Google your name
Review your profile on all social media platforms.
Define/ analyze your profile.
Write SWOT analysis of your own profile.
Define your business goals, as a professional.
Set your communication objectives (how to strengthen your weaknesses and vulnerabilities (threats) obtained in your SWOT). What do you plan to achieve in the short term ( 12 months) and long-term ( 3-5 years) ( use these verbs: Persuade, Inform, Reach and Engage) ?
Define your overall social media strategy: What social media platform (s) would you prioritize and why.
Define your tactics/ channels/ execution.
List measurements of success