Students will be working on the following elements of the marketing plan:
Situation analysis,
Macro-Level External Environment (i.e., Political & Legal, Sociocultural, Technological, Economic)
Competitive Environment (i.e., Threats of new entrants, rivalry among existing firms, Threats of substitute products, bargaining power of buyers, Bargaining power of suppliers)
Internal environment (i.e., Firm Structure, Firm Culture, Firm Resources)
Opportunity & Issue Analysis (i.e., SWOT analysis & Issue analysis, SWOT framework should be incorporated)
For the elements, focus on the issues that you believe will be most important to JUST US! CAFES marketing planning over the next year or so. The main issues should be included in the introduction.
What kind of market research JUST US! CAFES can incorporate to enhance the cafes’ performances?
(Note-Points are allotted to introduction, situation analysis (elements), SWOT framework, market research). The framework can be included in Appendix)
(Times New Roman 12 font size, Double-spaced, 3 page limit (excluding Appendix). For citations follow APA guidelines.)
For this short paper activity, you will learn about the three delays model, which explains…
Topic : Hospital adult medical surgical collaboration area a. Current Menu Analysis (5 points/5%) Analyze…
As a sales manager, you will use statistical methods to support actionable business decisions for Pastas R Us,…
Read the business intelligence articles: Getting to Know the World of Business Intelligence Business intelligence…
The behaviors of a population can put it at risk for specific health conditions. Studies…