Marketing

Overview
An important part of any organization’s priorities, as well as an important category of B Corp Certification, is the consideration of added value for customers. In this assignment, you will apply what you have learned about customer expectations and consider how it can be applied to your course project, which is due in Module Seven.

Prompt
You work in the operations department at NationaliTeas, a large international corporation that manufactures and sells tea worldwide. Based on customer feedback and a push to work toward B Corp Certification, the board of directors is looking for new initiative ideas that would increase value to customers. Examples include offering product guarantees, seeking product quality certifications, monitoring customer satisfaction, and so on. You have been asked to outline two customer-focused initiatives that can be evaluated by impacted teams for feasibility.

Specifically, you must address the following:

Added Customer Value: Briefly describe the added value your initiative idea brings to customers. Use supporting evidence from course materials in your response.
Added Business Value: Briefly describe the added value your initiative idea brings to the organization. Make sure to note the impact of the added customer value on the business, and use evidence from the course materials to support your response.
Potential Resources: Identify resources that would likely be needed to complete the initiative. In this case, resources might refer to the amount of funding, the materials available, the allocation of employees and their time, and so on.
Monitoring and Evaluation: Briefly describe how the success of the initiative would be monitored over time and how you’d evaluate the criteria for success.
Guidelines for Submission
Submit this assignment as a 500- to 750-word Word document. Sources should be cited according to APA style