In your required readings, you have been provided with information on the pros and cons of
various communication tools. No tool should be viewed as universally effective. As a school
leader, you will have to make a specific determination of which communication tools best serve
your school, your stakeholders, your intended message and your leadership style.
1. Based on the readings, write 2-4 well-developed paragraphs, addressing the points
below. Cite evidence from the reading or other scholarly sources.
○ What tool do you feel is the most effective means of reaching the widest
audience? Provide a rationale for your answer.
■ If you do not feel you would lean toward one single most of
communication, tell us why.
○ In your opinion, has technology improved the way that we communicate
with stakeholders? Why or why not?
○ “Although it is widely recognized that technology expands communication
opportunities, how might technology negatively affect relationships”?
(Kowalski, 2011, p. 24)