Business Planning

Create a business plan for a project on your unit or department. Focus of business plan is up to the student. What do you need in your professional nursing life to do something that you are currently not able to do? (example: create a Clinical Nurse Specialist role in your ICU). Needs to be about 5 pages (excluding title page and references).

Need to think about:

What is it that you are proposing?

Who’s going to be the team?

What are the objectives?

What are the quality measures?

What is the timeframe?

How much is it going to costs including fiscal, physical, and human resources?

Sections to include:

1. Executive Summary (most crucial section)

An Overview of business. Summarizes keys of the business such as:

-Business name & location

-Key info about business

-Your business concept

What does business do?

What are your products & services

Target customers

2. Company description

Vision, mission, value proposition, business model, your business industry, business objectives

3. Market analysis

-Who is your Ideal customer

-Potential size

-Target market

Location, income, age, gender

-Competitive Analysis

-Profile competitors

-***Include SWOT analysis in this part

Strengths (internal),

Weaknesses (internal),

Opportunities (external),

Threats (external)

4. Product or services

-Describe services and what price

-explain product or service & what it functions

-describe

5. Marketing and Sales Strategy

-Define strategies to reach your target audience, strategies to actions, implementation and costs

6. Organization and Management

-Team that runs it

-identify team members and what they run

-Can use organizational chart

7. Financial Plan

-Historial and future

-3 financial statements

-***Use a bar graph here**

8. Appendix