This Case Study begins on page 612 of the text.
Once you have summarized the case, identified the problem(s), and devised your recommendations, answer the following case questions:
What have the Launches of the Customer and Enterprise Services (CSE) and Technology organizations taught us?
Considering the success of CSE’s Launch 3 and the breakdown of Technology’s Launch 3, how will Launch 3 for Customer Service Organization (CSO) need
to be different?
What is your proposal for a Launch 2 design for CSO?
After answering these questions, be sure to wrap up your Case Study by sharing your Personal Reflections on what you learned from the case and any
closing thoughts.Main Content:
Summary of Case: 20 Points
Problem Identification: 10 Points
Recommendations: 20 Points
Case Study Questions: 15 Points
Personal Reflection: 15 Points
Writing and Style:
Mechanics of Writing: 5 Points
Format and Style: 10 Points
References/Citations: 5 Points
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