Written Paper – The Target Market, Product Creation, and Management for an Established Product – FINAL PAPER DUE IN WEEK EIGHT
Introduction: Choose a product that has been around for a long time, which means the company must be doing something right when it comes to
understanding their target market(s) and product. This assignment is designed to test students’ understanding of target marketing and successful product
creation and management.
Describe the product and its target market(s) and how you know this, including:
The product’s satisfaction and benefits and how you know this
How packaging and branding contribute to these satisfactions and benefits and how you know this
Its stage in the product life cycle and how you know this
Its strategies for keeping the product alive and how you know this.
Submit a 2-3 page draft of the paper week 6 including the title page and references.
Since this is a draft, your instructor expects it may evolve and change.
The purpose of the week 6 draft assignment is to have a well-constructed paper so your instructor can give you feedback. Grading will be based on the effort
and the progress made towards the week 6 goal.
The requirements below must be met for your paper to be accepted and graded:
Write a minimum of 750 words (approximately three pages) using Microsoft Word.
Word count does NOT include a title page, references, etc.
Use APA format; Cover page, Abstract page, and References page
Use Times New Roman font size 12 and one-inch margins
The abstract page is required
Must be submitted as a Microsoft Word document
At least 60% of your paper must be original content/writing.
No more than 40% of your content/information may come from references.
Use at least two references from outside the course material, preferably from EBSCOhost. Textbooks, lectures, and other materials in the course may be
used, but are not counted toward the two reference requirement.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.