The Impact Of E-Consumer Behavior on Generation Z in the Fashion Industry

Word count: 12,000; font: verdana; font size: 11
The thesis should include
Title Page.
Abstract.
Acknowledgements.
Glossary of Terms (where appropriate).
Contents.
List of Tables
List of Figures [start of numbered chapters and sections] 1.0 Introduction – (background, research problem, rationale, aim and objectives, thesis structure).
2.0 Review of Theory/Literature (issues-based discussion of the secondary research).
3.0 Methodology (review of research methods, justification and descriiption of methods applied).
4.0 Results (of the primary research).
5.0 Analysis/Discussion (of issues based on primary and secondary research).
6.0 Conclusions (with reference to the original aim and objectives).
7.0 Recommendations (where appropriate) [end of numbered chapters and sub-sections].
References (listed and cited in Harvard format) Bibliography (listed in Harvard format).
Appendices (listed here and referred to in the thesis content).
Primary research needs to be conducted in UK as well which is a focus groups and needs two or three session that have to be done with at least 5-7
members. Participants are part of the Generation Z so aged between 18-24. Consent forms needs to be written and filled by the participants and included in
the appendix.
Also, transcriipts of all the focus group session need to be included in the appendix. Graphs and charts needed be used where necessary in the analysis
chapter.
If references used from the research proposal document, self-citation is necessary.
Research proposal and Thesis booklet will be provided.
These are the rough word count estimate given by my supervisor to me
Introduction – 800-1000 words.
Literature review – 3500-4500 words.
Methodology – 2500-3000 words.
Analysis/discussion – 4000-5000 words.
Conclusion – 500-750