As we are studying SWOT analysis in detail, you will invent a new venture company for your week five paper.
Here are the dos and don’ts of this assignment:
Don’t use a business created in a previous class
Don’t use any real company
Do make up the business, the location, the client base, and the product or service
Do review a real company’s website for ideas, but the basis of this paper should be your own original ideas
Your introduction should include a descriiption of your company and any details that are important to the reader. The descriiption of your company should be
approximately 1/2 page long and include a summary of the business. The other details can be discussed when you are reviewing each of the SWOT
elements. The final objective of this paper is to prepare a SWOT analysis of your new venture company.
After developing your new venture and describing it thoroughly in the beginning of your paper, provide a thorough SWOT analysis. Make sure you have
included the actual SWOT analysis quad chart listing the strengths, weaknesses, threats, and opportunities. You can use your own chart, but your paper
should include a simple SWOT chart with the four segments.
Finally, discuss each segment thoroughly and explain what you have learned from performing your analysis.
A descriiption of your new venture (have a clear introduction).
Include a SWOT analysis quad chart with the four basic quadrants embedded in your paper.
A thorough explanation of what you have learned from the analysis, further defining the strengths, weaknesses, opportunities and threats.
Monetary information. You can’t evaluate a new start up without considering the costs associated with it. For example, you have to purchase equipment
(computers, desks, storage, furniture, etc.) and/or perhaps rent space (or buy space). What is the monthly rent or mortgage payment and how easily will that
be earned each month? Include all other costs also (payroll, supplies, advertising, etc.). Where will the startup money come from?
An evaluation – based on what you have learned, will you continue your business venture?
(SEE ATTACHED SWOT CHART FOR AN EXAMPLE)
SWOT VIDEO: URL: https://www.youtube.com/watch?v=qmgF0rqWpAw
