Please see the assessment outline and follow the marking criteria on the last few pages. Below is an email that I received from my teacher further explaining the assessment: I am writing to address the concern some students are expressing regarding writing their A2, which requires you to provide analysis of your marketing strategy for the NUTRITES. Apparently, many students are yet to launch such new brands, therefore they have no experience with the Nutrite marketplace. Madhuri and I have listened to you, we understand your situation and have been discussing various ways in which we can help. One possible, and we believe, appropriate way to do this is to modify the Assignment Guide to allow you to create the presentation for the CLINITES instead. All teams have by now pretty good experience with these brands, so analysing the marketing strategy used for them would not be a problem. I have created a second version of the Assessment Guide (i.e Assessment Guide AT2 [CLINITES], which is very slightly modified, to accommodate those who prefer to write about the Clinites. Please, see LEO. The original Assessment Guide remains there, to be used by those teams, which have successfully launched Nutrites. The choice which Assessment Guide to use is yours. To see the tools studied in class please go to this link https://leo.acu.edu.au/course/view.php?id=41316 sign in scroll down to MKTG313 on the left side then click weeks 1-6, this is to see the tools studied in class please ensure that these concepts are applied in the assignment You need the Participant Handbook, and also some real feel of what this simulation is all about, which can come from personal experience of it. It is an experiential task. The Nutrite product line is described in the simulation documents, the Handbook and the videos uploaded on LEO. Please, also read the Assessment Guide. However, please note that students can manipulate the characteristics of these product in a number of ways, as shown in the semantic scales (i.e. perceptual maps) in the simulation. I have also put uploaded my first assignment in case the assignment mentions assessment task 1.
