Strategic Marketing

I​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​n two pages answer the following three questions In three separate paragraphs: 1. Would you rather work more than you do currently (and make more money) or work less and make less money? Do you think laws in the US should be changed to reduce the standard work week to 35 hours and allow for more vacation time? Use at least two of the following terms in your posts. Scarcity Opportunity Costs Tradeoffs Choice Example: In other countries, this is not always the case. Workers in Europe receive more vacation time than workers in the United States: such as 40 days of vacation time in Germany. As a result, the typical US worker puts in about 2000 hours per year compared to 1700 hours per year in France and Germany. 2. Digital technology, including new software developments, is essential for many organizations to function in the modern world. Although there is a variety of technology available, there does not seem to be an industry standard. Please address the following prompts: Select what you feel are the two most important elements of the seven major components of IT infrastructure and discuss what role each component serves and why it is important. 3. This is a simulation; you are making important decisions for your shoe company as it relates to the Marketing Mix. The product that you are selling can be considered a need as well as a want (shoe). It is important to understand your consumer’s needs, wants, as well as demands as you create the perfect m​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​arketing plan to sell your shoes. What strategy will you use to ensure that you can understand the needs of the consumer in the New Shoes case? Ensure that you apply the steps of the Marketing process in your response. In addition, address how you will plan for marketing myopia when marketing your shoes as well. SIMULATION: Newshoes is a marketing simulation which offers you the chance to manage a brand of athletic shoe, and to experience the exhilaration of competition in the marketplace. Consider the simulation an opportunity to apply the marketing concepts you have studied or will study this term. Thoughtful decisions will go far toward achieving success in NewShoes. As is true in the real business world, luck can also play a role in business success. But as is also true in the real business world, relying solely on luck and not sound business decisions, is a high-risk strategy. You and your team are responsible for deciding which markets to compete in, as well as pricing and promotion decisions for each market. You will also need to decide how much to develop your product in order to remain competitive in the marketplace. As you manage the marketing for your brand of shoe you will gain a practical understanding of business strategy and how various factors interact and affect one another in a marketing organization. By analyzing information, making decisions, and observing the results, you will experience first-hand the challenges and rewards of strategic marketi​‌‍‍‍‌‍‍‌‌‍‌‍‍‌‌‌‍‍‍‍​ng.