Report To A Manager

Report to a manager – 1500 words (40%)
Type: Report
Learning Objectives Assessed: 1, 2, 3, 4, 5
Due Date: 07 Nov 22 16:00 Submit via Turnitin
Weight: 40%
Task Description:

Write a 1500-word report based on one of four scenarios (listed below). Ensure your report clearly addresses the audience as outlined in the scenario and follows plain language principles.
Take particular care with the structure of the report; keep in mind whether an ‘answer first’ approach is needed, or whether a more ‘bottom up’ approach is best to convey the report’s key messages.
An exemplar report is in the Assessments 3 folder on Blackboard.
Format
Reports should be 12pt Times New Roman, double spaced, with the student name, student number, and page number in the footer. Use subheadings where appropriate. There is no need for a cover sheet but give your report a title. There is no need for academic-style referencing, but footnotes consistent with professional workplace documents can be used if required.
Scenarios
1. Corporate: You work in the corporate communications division at NewCo Foods. Your manager asks you to review how your major grocery rivals (Woolworths Group and Coles Group) approach their shareholder communications through their Annual Report to shareholders. You are asked to write a report that analyses the competitors’ approach to designing their annual report communications, what considerations are used in the structure of the reports, what major issues are covered in their 2021 reports, and how they are displayed online. Your report should make specific recommendations on how NewCo Foods should proceed with its annual reporting suite this year.
2. Public service: You are employed as a communications officer for the Federal Health Department. Your manager has asked you to write a report that reviews the communications effectiveness of the Australian Government’s COVID-19 website. Your report should compare the local website with the approach taken by the New Zealand Ministry of Health and make specific recommendations about what aspects of the local website should be retained and what new features should be introduced.
3. Public advocacy: You have been engaged by the Royal Society for the Prevention of Cruelty to Animals (RSPCA) to review their website. Write a report for RSPCA senior management that assesses the content, structure and purpose of the website with regard to the RSPCA’s multiple audiences. The report should reference the websites of the RSPCA in the UK and the ASPCA in the United States, and make specific recommendations about what aspects of these sites, if any, could be included in the local site.
4. Public relations: You work for a full service PR agency that has been engaged to launch a new music and arts festival at the Gold Coast hinterland township of Mt Tamborine. Your manager has asked you to write a report about how similar festivals promote themselves through social and traditional media, and to make specific recommendations about promotional activity to publicise the Mt Tamborine festival, as well as the types of events or activities that have proven popular at other festivals. Your manager asks you to consider approaches taken by the Woodford Folk Festival, Splendour in the Grass, and Vivid Festival in Sydney.

Criteria & Marking:

The Report should be mechanically flawless and demonstrate a clear understanding of the process required to produce an authoratitive report.
Criteria & Marking:
• A grade in the range of a 4 normally fulfils the following criteria: develops solid and logical structure; uses generally clear expression; demonstrates an adequate understanding of the report-writing process; uses generally correct grammar and punctuation; and generally follows presentation guidelines.
• A grade in the range of a 5 normally fulfils the following criteria: develops an engaging and interesting structure; uses clear expression; demonstrates a good understanding of the report-writing process; uses correct grammar and punctuation, and follows presentation guidelines.
• A grade in the range of a 6 normally fulfils the above criteria and the following criteria: develops an engaging and interesting structure; uses clear expression; demonstrates a very good understanding of the report-writing process; uses superior grammar and punctuation, and follows presentation guidelines.
• A grade in the range of a 7 normally fulfils the above criteria and the following criteria: develops an engaging and interesting structure; uses superior expression; demonstrates an outstanding understanding of the report-writing process; uses flawless grammar and punctuation, and follows presentation guidelines.

Rubric
Unsatisfactory Satisfactory Good Very good Excellent
Expression (40%) Poor expression and sentence structure Uses generally clear expression and sentence structure Uses clear expression and sentence structure Uses superior expression and sentence structure Uses excellent expression and sentence structure
Structure (30%) Fails to develop an adequate and logical structure Develops a solid and logical structure Develops an engaging and interesting structure Develops a superior and interesting structure Develops an excellent and interesting structure
Mechanics (30%) Poor grammar and punctuation; does not follow presentation guidelines Uses generally correct grammar and punctuation; generally follows presentation guidelines Uses mostly correct grammar and punctuation; follows presentation guidelines Uses very good grammar and punctuation; follows presentation guidelines Uses excellent grammar and punctuation; follows presentation guidelines