Porsche Strategic Report

General Guidelines
This is a chance to reflect on and update your original report, taking into account areas that could not be covered owing to the word count, but also to
incorporate live issues that have emerged since the submission on 20 April.
Structure – Cover Page and Main Content with Harvard Referencing
Use the Following Headings –
INTRODUCTION/ GENERAL REFLECTIONS ON PRODUCING THE STRATEGIC REPORT
This requires a detached analysis of the process of researching and analysing the factors that relate to developing specific recommendations for a company
that take into account the contemporary context, company identity and emerging and future trends.
RESEARCH/METHODOLOGY
What challenges did you face in finding sources for your strategic report? Have you discovered other sources since the submission or had other ideas for
further research?
LIVE ISSUES SINCE 20 APRIL
After further research, what are the live issues that might impact your original recommendations?
CHANGES WITHIN YOUR CHOSEN BUSINESS OR SECTOR
Have there been any major changes to crucial positions within your company or sector that might impact your original recommendations?
CHANGES TO COMPANY STRATEGY SINCE 20 APRIL
Have there been any new strategies announced by your chosen brand or sector since submission?
CHALLENGES AND OPPORTUNITIES
Have any new challenges and opportunities emerged in your chosen sector that could relate to your chosen brand?
ADDITIONAL IDEAS ON STRATEGY
Discuss any other strategies, for the next 2/5/10/20 years, based on evidence and not explored fully, or at all, in your original report. These could relate to
ethical and sustainable practices, collaborations, product development, use of the metaverse or any marketing and consumer engagement opportunities.
There could also be a further consideration of possible threats or weaknesses in the current strategy of the company.
SUMMARY
Summarise the main points of the reflection and finally make any other comments on the process.
BIBLIOGRAPHY (use Harvard Referencing)
APPENDICES (if necessary)
…………………………………………………………………………………………………………………………………………
ASSESSMENT CRITERIA
Presentation and structure – communication ………………………………………………………………….20
Critical thinking and detached reflection …………………………………………………………………………20
Evidence of ability to evaluate sources and reflect on issues with insight ………………………..20
Understanding and analysis of some of the live issues affecting trends and strategy ……….20
Evaluation of problems and solutions for contemporary and future strategic practices……20