Read the “Sony Shoots the Messenger” Case Study on page 440 in The Practice of Public Relations, Ch. 11.
Answer the 3 questions:
• How would you assess Sony’s handling of the hacking scandal?
• Had you been Amy Pascal’s public relations advisor, how would you have suggested she handle the fallout from the e-mails, adjudged as “racist?”
• Had Pascal asked you to counsel her on what to do in light of her husband’s e-mail about the roundtable, what would you have suggested?
Write a 700- to 800-word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).
Cite 3 outside references.
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