How Business Intelligence Generates Fundamental Value In Pharmaceutical Companies

Research project title: How business intelligence generates fundamental value in pharmaceutical companies: an example from GlaxoSmithKline (GSK).
Guidance Paper uploaded to mimic with cation of plagiarism:
https://doi.org/10.1080/2573234X.2020.1829508
Number of pages: Length 10 to 15 pages.
Number of references: 20 references minimum (reference can be the same used in the guidance paper or changed according to your advice and I will upload other papers to help but not necessary to be used)
APA Style CITATION TO BE USED
Submission timeline:
Complete project by 5 February (20 days)
Paper Structure and important changes comparing to the guidance paper in table below:

Abstract: a brief summary of the whole article
• Introduction: purpose and main question to be answered The pharma company is different GSK (British multinational company)
About us | GSK
“We are a science-led global healthcare company with a special purpose to improve the quality of human life by helping people do more, feel better, live longer.”

GSK culture pillars
1. Ambitious for patients(to deliver what matters better and faster)
2. Accountable for impact(with clear ownership and support to succeed)
3. Do the right thing(with integrity and care because people count on us)

• Literature Review: existing research, how arrived question/topic • The research location Saudi Arabia but you can use USA or global data same as the guidance paper with paraphrase some of Literature Review or come up with new ones as per need.
• Internal experts will be business intelligence center (BI center)
• Internal members are the same, but customers will be business units heads and marketeers who lead the launch projects for new innovative drugs as well as use data to generate market & competitors insights to help creating marketing plans.
• External experts will be IQVIA (a company provide data to pharma companies Powering Healthcare with Connected Intelligence – IQVIA

• Methodology: how research was performed; subjects, testing conditions. • Create a Questionnaire to be emailed rather than interview.
• You can simplify the method and results analysis as per your judgment (the guidance paper attached just to make things easier for you 🙂
• Results/Data: numbers and outcome; charts, graphs, and formulas • Paraphrase the answers or come up with new ones as per need.
• Figure& table of important elements.
• Discussion: extended summary of findings;
• Conclusion: restates findings and results; what was discovered
• References: previous research used At least 20 used in literature review and try to have not older than 2010 papers
• Appendix: Copy of Questionnaire used, raw data sheets