Assignment 1
Publishers & Media Companies
You’ll explore the markets and services of a large media company, specifically Meredith.
(www.meredith.com)
Answer the following below and submit for credit
1. What are three of the magazine titles published that you’ve heard of before? Briefly describe the topics covered by
each title.
2. Look in one of the three magazine brand’s “media kit.” In what formats is magazine published (i.e. print, web,
and/or mobile)? To how many unique readers does the brand circulate? What is the cost of placing a full page 4-color
ad (in the media kit, look for Rates + Dates>National Rates)
3. Besides magazine brands, describe one other product/service that Meredith is marketing, perhaps one that
surprises you. Be specific and provide an example.
4. Explore the “career” link. Can you find any jobs that might relate to your graphic communications technology
major? Provide an example or two with brief details.
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