Evaluating a Corporate-Societal Relationship
Preparation
According to the textbook, the current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business
and society is becoming more complex. In this assignment, you will be researching a Fortune 500 company from an approved company list provided by your
professor.
Instructions
Write a 4–5 page evaluation of your chosen company’s performance (Hilton Hotel Chain) with respect to its stated values. Do the following:
Summarize the company’s primary products and or services.
Suggest three ways in which the primary stakeholders can influence the organization’s financial performance. Provide support for your response.
Describe two critical factors in the organization’s external environment that can affect its success. Support your assertions.
Assess the company’s biggest success or missed opportunity to respond to a recent or current social issue. How did it impact company performance?
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