Marketing strategies comparison
We have mass marketing, direct marketing, micro marketing and one on one marketing.
Mass marketing- this is use to gather more people reached. You may use social media in this technique. This process is appealing to wide range of market and not only to its target one.
Direct marketing- this marketing is used when using a direct communication either third party or personally, you may use email and texting campaigns.
Micro marketing- this technique focuses on the targeted particular group in a niche market. They approach to the specific customers and consumers.
One on one marketing- this technique is also called individual marketing, which deal to deliver individualized message.