E- After sales service and customer satisfaction of Asus (Laptops)

Each of the students has to undertake a Project individually under the supervision of a teacher and to submit the same following the guidelines stated below.
● Language of Project Report and Viva-Voce Examination may be English or Bengali. The Project Report must be typed and spirally bounded.
● Failure to submit the Project Report or failure to appear at the Viva-voce Examination will be treated as “Absent” in the Examination. He /she has to submit the Project Report and appear at the Viva-Voce Examination in the subsequent years within the time period as per University Rules).
● No marks will be allotted on the Project Report unless a candidate appears at the Viva-Voce Examination. Similarly, no marks will be allotted on Viva-Voce Examination unless a candidate submits his/her Project Report.
● Evaluation of the Project Work to be done jointly by one internal expert and one external expert with equal weightage, i.e., average marks of the internal and external experts will be allotted to the candidate.
● A candidate has to qualify in the Project Work separately, obtaining a minimum marks of 40 (Project Report and Viva-Voce taken together) in CC 6.1 Ch.
● Marking Scheme for Project Report and Viva-Voce Examination

Project Report (50marks)
Chapter 1: Introduction – 10 marks
Chapter 2: Conceptual Framework/National/International Scenario – 5 marks
Chapter 3: Presentation, Analysis & Findings – 25 marks
Chapter 4: Conclusion & Recommendations – 10 marks
Viva-voce (50 marks)
In course of Viva-Voce Examination, the question may be asked in the following areas:
Importance/ Relevance Importance / Relevance of the Study, Objective of -15 marks the Study, Methodology of the Study / Mode of Enquiry
Ability to Explain the Analysis, Findings, Concluding -25Marks
Observations, Recommendation, Limitations of the Study
Overall Impression (including Communication Skill) -10 marks
THE COMPONENTS OF A PROJECT REPORT
The outcome of Project Work is the Project Report. A project report should have the following components:
1. Cover Page: This should contain the title of the project proposal, to whom it is submitted, for which degree, the name of the author, name of the supervisor, year of submission of the project work, name of the University.

2. Acknowledgement: Various organizations and individuals who might have provided assistance /co-operation during the process of carrying out the study.

3. Table of Content: Page-wise listing of the main contents in the report, i.e., different Chapters and its main Sections along with their page numbers.

4. Body of the Report: The body of the report should have these four logical divisions
a) Introduction: This will cover the background, rationale/ need / justification, brief review of literature, objectives, methodology (the area of the study, sample, type of study, tools for data collection, and method of analysis), Limitations of the Study, and Chapter Planning.
b) Conceptual Framework/National and International Scenario: (relating to the topic of the Project).
c) Presentation of Data, Analysis and Findings: (using the tools and techniques mentioned in the methodology).
d) Conclusion and Recommendations. In this section, the concluding observations based on the main findings and suggestions are to be provided.
e) Bibliography or References: This section will include the list of books and articles which have been used in the project work, and in writing a project report.
f) Annexures: Questionnaires (if any), relevant reports, etc.

(The main text of the Project should normally be in the range of 5000 words. However, there may be annexure in addition to the main text)

Note: Project Formatting Guidelines
1. Page Size: A -4
2. Font: Times New Roman
3. Font Size: a. Main Headings : 16 pt- (Title Case) b. Sub Headings: 14 pt – (Title Case)
c. All Other Headings: 12 pt – (Title Case)
d. Main Text: 12 pt – (Normal/Sentence Case)
4. Page margin: Reasonable on all sides.
5. Text Colour: Automatic for text but diagrams may be coloured.
6. Paragraph Alignment: Justified
7. Line Spacing: 1.5 line spacing through the document
THE STEPS OF PROJECT WORK

STEP I: Selection of the topic for the project by taking following points into consideration:
● Suitability of the topic. ● Relevance of the topic
● Time available at the disposal.
● Feasibility of data collection within the given time limit.
● Challenges involved in the data collection (time & cost involved in the data collection, possibility of getting responses, etc.)

Note: Students cannot use mere terminologies in Project Title like Ice-cream, Baby Products, Marketing, Advertising, Climate, Case Study of ABC Co. They should properly describe the project title like Marketing Strategy of Ice-cream Parlours, Effect on Climate due to Human behaviour, Consumer Buying Perception towards Baby Products: Johnson & Johnson, Financial Ratio Analysis: Case Study of ABC Co.
STEP II: Finalisation of the Topic and preparation of Project Proposal in consultation with the Supervisor:
STEP III: Collection of information and data relating to the topic and analysis of the same
STEP IV: Writing the report dividing it into suitable chapters, viz.,
● Chapter 1: Introduction,
● Chapter 2: Conceptual Framework / National & International Scenario,
● Chapter 3: Analysis & Findings
● Chapter 4: Conclusion and Recommendations.
● Annexures: References / Bibliography

STEP V: The following documents are to be attached with the Final Project Report.
1. Approval letter from the supervisor (Annexure-IA)
2. Student’s declaration (Annexure-IB)
3. Certificate from the Competent Authority of the Organisation / Institution, if the student undertakes the Project Work in any Organisation / Institution.