Create an E-commerce Business
1. An overview of your planned business. What is the nature of your business — what
product/service/content will you be providing? Why do you think this business is a good
idea? [3 pts] 2. A detailed business plan. Include all eight elements of a business model, including the
revenue model, and identify which of the common e-commerce business models (Table
2.3) your business falls under. [5 pts] 3. Discuss your target audience. Who do you think would want to use your business? Does
your business appeal to a diverse set of customers? [3 pts] 4. Discuss your marketplace and conduct a SWOT analysis. [4 pts] 5. How will you market your business? Discuss marketing method(s) chosen (e.g., search
engine, banner ads, email, etc. — which ones are you choosing, why you are choosing
them, and how you will implement this plan). [3 pts] 6. Will you have a social media plan? Be specific. (Discuss which platforms, why, and
how.) [3 pts] Write up your answers clearly and with details. Please cite any external sources that you use in
*An E-Commerce niche I would like for you to write, if possible, would be anything relating to
fitness: fitness gear, athletic apparel, etc. Of course, this is just a suggestion, feel free to take full
creative control and draw inspiration from other brands and niches of your liking.
** No need to think of a name, please leave it blank for me to fill out.