1. Assignment for Marketing Case Study:
2. Read the pdf material attached and then
3. In a 3-page paper answer the case study in the following format, answer each question individually in its own section throughout the paper,
a. Introduction (1-2 paragraphs)
b. Key Learning Points (1-2 paragraphs)
c. Application of Key Learning points to Sales theory and/or personal experience (1-2 paragraphs)
d. Referencing outside sources (1 paragraph)
e. Application of Business Problem Solving Factors: (Economic, Socio/Cultural, Legal,
Ethical) 1-2 paragraphs
f. Conclusion (1-2 paragraphs)
4. Need 2 sources in MLA citation
5. Double spaced
