5,000-7,000 words
Proposed structure for tasks describing business strategy
Cover page. The cover will include the following
– Job title
– Names and email
– National and Kapodistrian University of Athens
– Department: Business Administration and Organizations
Course: Business Strategy and Decision Making
– Supervising professor: Antonis Livieratos
– Academic year: 2021-22
– Semester: Spring
– Number of words:
– Delivery date:
– Place of Delivery:
– Company logo
1. Products and Services.
– Description of the offered products and services.
– Geographical coverage.
– Target groups (Who are the customers? do they have any characteristics? – Eg young-old, men-women, families etc., businesses).
-Distribution and promotion channels (direct sale; wholesaler?).
How does the company communicate its products-services to customers? (site?, specialized magazines?, direct sales?).
2. Company History.
The main milestones during the production of the business
3. Basic financial data for the last five years.
2017 2018 2019 2020 2021
turnover
Earnings
Number of indicators
4. External Environment of the company.
4.1 PEST-DG analysis. Wider macro-environment.
– Economic environment – e.g. crisis
– Technological environment – e.g. development of Internet technology,
– Socio-Cultural – e.g. lifestyle trends,
– Political-Legal – e.g. change in environmental laws
– Demographic Environment – e.g., population aging
– Global Environment – e.g., outsourcing in China.
4.2 Porter analysis. Competitive (micro) environment analysis.
threat of entry of new businesses
bargaining power of suppliers
bargaining power of buyers
– threat from substitutes
intensity of competition between existing companies
5. Internal environment.
– Organizational structure (departments or division of responsibilities)
– Fundamental Abilities
– Degree of vertical integration (From the final product / service what is produced inside and what outside?).
6. Analysis of Strengths-Weaknesses-Opportunities-Threats (SWOT).
Board and commentary (where needed) on 4-6 opportunities, 4-6 threats, 4-6 weaknesses and 4-6 strengths.
STRENGTHS WEAKNESSES
Opportunities THREATS
7. Current strategy to achieve a competitive advantage in the market (competitive strategy).
Cost Leadership? Differentiation ?, Focus?
8. Corporate strategy.
Describe the corporate strategy that the company has followed in the last few years.
9. Proposed corporate and competitive strategy
– Corporate strategy (Growth Strategy or Rescue-Reversal Strategy or Stability Strategy).
– Competitive Strategy (Cost Leadership?, Differentiation ?, Focus?)
CAUTION. Proposals should be an effort to build on the strengths,
correcting weaknesses, seizing opportunities, and avoiding threats.
10. In order to effectively implement the strategy proposed by you, what changes would you recommend to make:
a) the organization of the operation
b) the fundamental capabilities of the company,
c) its human resources, skills and capabilities
d) its management style.
11. Sources – Bibliography
The sources of the work should be mentioned
E.g. interview with the marketing manager, press articles, internet, personal experience, annual reports
12. Summary of the work on one page
The summary of the work should be in the following format and STRICTLY not more than 1 page.
Company name Website
Products and services Website
Basic financial figures
2017 2018 2019 2020 2021
Turnover
Earnings
Number of Indicators
STRENGTHS
1.
2.
3. WEAKNESSES
1.
2.
3.
OPPORTUNITIES
1.
2.
3. THREATS
1.
2.
3.
Appendix
Cover Letter
1. Products and service
2. Company History
3.Basic financial data for the last five years.
4. External Environment of the company.
4.2 Porter analysis. Competitive (micro) environment analysis.
-PEST
5. Internal environment.
6. SWOT.
7. Current strategy to achieve a competitive advantage in the market.
8. Corporate strategy.
Proposed corporate and competitive strategy
9. Proposed corporate and competitive strategy
10. To effectively implement the strategy proposed by you, what changes would you recommend making:
11. Sources – Bibliography.
12. Summary of the work on one page
13. Other tasks. E.g. interview with businessman
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