2- Social Media Marketing

I’m looking for a paper to educate travel agencies concerning social media.
a. which two would be best. I’d choose Facebook because everyone on earth sems to use it. “‘ve heard good things about Instagram – but wonder why others think it is best for travel agents looking for customers. If you don’t think that yourself, then write about your first choice. I know why using social media is important to them, & what & how often they should post so no need to address that.
b. Specifically, how to get on them. Your audience knows little about computers.