COM 530 Milestone Two Guidelines and Rubric
For this second milestone, which supports the successful completion of your final project, you will pick the topic that you plan to use for the case study that you
will feature in your handbook. You are required to pick a real and controversial dilemma in digital communication today. It can be an incident or a general issue
that currently pervades the communication industry and should illustrate the importance of at least one of the “ethical guidelines” for ethical and legal
communication in the field that you wrote about in Milestone One.
You can use Media Ethics: Issues and Cases (Wilkins, Painter, and Patterson) to choose cases or ideas; but, you cannot use any of the following cases that we will
be covering elsewhere in this course:
3C – Drones and the News
5A – Murder the Media Ethics on January 6, 2021
6F – GoldieBlox: Building a Future on Theft
8E – Above the Fold: Balancing Newsworthy Photos with Community Standards
This assignment was designed to support your successful completion of section IV: Case Study in the Final Project Guidelines and Rubric.
Prompt: In your milestone submission, include the following critical elements:
• Provide a title and summary of your incident/issue and why you chose it.
• Describe the legal and ethical issues you believe are present in this case.
• A justification of why this topic is important and worth studying
• List at least three potential sources that are relevant to your chosen topic. Include a brief description of how you will incorporate the information found
in each into your final project, due in Week 9. Don’t just list the textbooks! Seek other sources. Be specific about exactly how you’ll use these resources in
the final project
Rubric
Guidelines for Submission: Your paper must be submitted as a 2–4-page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and at least three sources cited in APA format.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Summary of
Incident/Issue in the
Case and Explanation
of Rationale
Meets “Proficient” criteria and
provides insights about the
incident/issue and a depth of
understanding about the
rationale for choosing
Provides a summary of the
incident/issue and provides
rationale for its choice
Provides a summary of the
incident/issue but summary
lacks information about the
topic or does not fully explain
rationale for choosing
Does not provide an adequate
summary or an appropriate
rationale for the choice of the
incident/issue
20
Description of Ethical
and Legal Issues in
the Case
Meets “Proficient” criteria and
demonstrates a depth of
understanding about the
ethical and legal issues present
in the case
Describes ethical and legal
issues that are present in the
case using specific examples
Describes ethical or legal issues
in the case, or description is
cursory or contains some
inaccuracies
Does not describe ethical and
legal issues present in this case
25
Explanation of Topic
Relevance to Digital
Communication
Meets “Proficient” criteria and
demonstrates a depth of
understanding about how the
topic is currently relevant to
digital communication
Explains why the topic is
relevant to current digital
communication
Explains why the topic is
relevant to current digital
communication but explanation
is cursory or contains some
inaccuracies
Does not provide a clear
explanation about why the
topic is relevant to current
digital communication
25
Resources Provides a list of scholarly
resources that are relevant to
the chosen topic and includes
information about how the
resources will be used in
relation to the topic
Provides a list of scholarly
resources planned for use
discussing the topic
Lists fewer than three scholarly
resources planned for use
discussing the topic
Does not include list of
resources
25
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
5
Total 100%

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