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2- Market Research

The organisation for Economic Co-operation and Development suggests that Small to Medium Business’s have a tendency to move to markets that are geographically or psychologically closet to them rather than distant.

b) Discuss the problems that may be encountered by moving into new markets that geographically or psychologically distant. Are these issues specific to the business sector such as manufacturing or the service sector? (Approximately 500 words, minimum 6 references).

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