Read: “Squatty Potty: Assessing Digital Marketing Campaign Data” (W18005-PDF-ENG)
Download the Excel Spreadsheet that is part of this case. Write a case analysis (10% of final grade).
Minimum of 2 typewritten pages at 12-point type, double spaced and normal margins (About 900 words).
Use data from the case, or any data you derive from the case dataset to justify your decisions.
Your assignments will be scanned by Turnitin.
Questions
Was the viral video a good strategic decision? Support your perspective with data from the case.
What are the KPIs that you would use to measure current success and to project potential ]future sales? Use data from the Excel file and/or calculate your own metrics to support your analysis.
What are the biggest risks for Squatty Potty in terms of future sales?
What would you do next? And is it possible to project future marketing costs and revenue?
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