You are required to prepare a 5-year strategy review to shareholders for evaluating the business simulation activity of a listed (registered) company of your choice.
In your report you should cover:
– Vision and Strategy (e.g. vision, values, mission, HR, Culture)
– Performance review of each year’s progress including:
✓ Competition analysis: Porter’s Five Forces; market choice/ share; competitors; internal capabilities; industry trends/ attractiveness;
✓ Simulation performance results
✓ Performance analysis (evaluation of strategy, decisions – Marketing/
HR/ Logistics / Finance / Product development / Event response
– Future Plans and Recommendations (Key decisions for next 5 years, identify any changes to current strategy, why and how to achieve, recommendations
based on your performance and analysis, potential growth, internalisation/
diversification or acquisition)
– Appendix (include full Business Plan)
Report structure
– Introduction
– Business Description
– Performance review of each year’s progress
– Conclusion, Future Plans, and recommendations
NB: Reference not part of word count
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