2- Branding in The Digital Age.

Resources:

Keller, Tim & Alsdorf, Katherine. 2012. Every Good Endeavor: Connecting Your Work to God’s Work. Penguin Random House LLC. New York, New York. ISBN: 9780525952701

OVERVIEW
You will combine knowledge obtained from the textbooks (From the Keller, Tim & Alsdorf, Katherine. Text, Read: N/A) , and peer-reviewed journal articles (Read: Disruptive Marketing Communication for Customer Engagement. The New Frontiers of Mobile Instant Messaging. Vittoria Marino & Letizia Lo Presti
Pages 3-23 | Received 11 Feb 2018, Accepted 17 Dec 2018, Published online: 18 Mar 2019
THE BRAND REPORT CARD.
Authors: Keller, Kevin Lane1
Source: Harvard Business Review. Jan/Feb2000, Vol. 78 Issue 1, p147-157. 8p.

Branding in The Digital Age.
Authors: Edelman, David C.1 (AUTHOR)
Source: Harvard Business Review. Dec2010, Vol. 88 Issue 12, p62-69. 8p. 2 Color Photographs, 2 Diagrams).

DISCUSSION ASSIGNMENT

For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.

DISCUSSION ASSIGNMENT INSTRUCTIONS

You will post one thread of at least 825 words.

THREADS

For each thread, you must support your assertions with at least 2 scholarly authored citations
in current APA format, with at least one new reference from a Marketing Journal to support the
topic researched. Any sources cited must have been published within the last five years, except
for the Bible.

The exceptions are as follows:
• Discussion: Disruptive Marketing Thread must include and cite two of your references
used for the Disruptive Marketing Plan Project.