Module 05 Written Assignment – Top Social Media Sites and Demographics
Top Social Media Sites and Demographic Groups
% of US adults ONLY
Research and complete the attached chart (shown below) on the top social media sites to find the demographics for adult users in the United States. Once you’ve determined who will be your target market and your demographics for the product, marketers can match demographics with different marketing channels, including social media.
Rubric:
Social Media Sites
25% of total grade
Mastery: Advanced or exceeds achievement
Research is provided for all listed social media sites.
Data Research
25% of total grade
Mastery: Advanced or exceeds achievement
Research is provided for all areas of the segmentations.
Accuracy of Information
25% of total grade
Mastery: Advanced or exceeds achievement
Data research is accurate in all areas of segmentations.
Professional Tone TS – Communication
25% of total grade
Mastery: Advanced or exceeds achievement
Demonstrates strong understanding of each segmentation.
YouTube Facebook Instagram Pinterest Snapchat Twitter
% US Total 73% 68% 35% 29% 27% 24%
SEX
US Men
US Women
AGE
18-29 years
30-49 years
50-64 years
65+
INCOME
<$30k
$30k-50k
$50k-75k
$75+
EDUCATION
High school or less
Some college
College +
GEOGRAPHIC
Urban
Suburban
Rural
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