This assessment is the start of your Strategic Marketing Plan that will be used throughout the course.
Select an actual company to use for this project. Please select a public company. By selecting a public company you will have access to the appropriate materials needed to complete the assignment. This company will be used for assignments in weeks 2, 4, and 6. Please complete the form Part A. Delete the instructions and the examples before submitting. Also, remove Part B and C, only submit Part A.
Note: It will be to your benefit to select a company whose company information is easily accessible. While you will base your plan on the actual company, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.
Complete Part A of the Strategic Marketing Plan.