The Module 5 reading assignments provide information on the elements of a marketing plan; please read every word of this section. The reading
assignments from the previous four modules along with the tools in Module 5 should give you the foundation necessary to build your own plan.
Use the attached marketing plan, Wild Wings Taxidermy, as a general guide for your marketing plan; your plan can be written for a new business of your
choosing. The length and depth of each section should be similar to the sample provided. Please notice that Wild Wings Taxidermy used a “guerrilla”
marketing approach, an excellent choice for a small business with a tight budget.
This is a creative assignment, so your plan’s content may differ from the sample provided. Research what others have done on the Internet too and think
about what strategies are right for your business. The attached plan is not a one size fits all, be creative and have fun with this assignment. The marketing
plan for this assignment should ONLY include the following sections. Once you’ve completed the sections below, submit your plan to this assignment page.
Executive Summary
Objectives
Mission
Keys to Success
Situation Analysis
SWOT Analysis
Target Area and Target Market
Marketing Strategies
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