Social Media Listening: Conduct a Social Audit on a USA-Based Organization

Choose a USA-based organization and conduct a social media audit. The three components will be social
listening, a SWOT analysis, and a competitive assessment.
Choose your channels including social media networks, blog sites, industry websites, mobile apps, etc.
Explain and discuss your sources such as Google Alerts, Social Mention, Twitter Search, Facebook Search,
Mention, and Hootsuite.
Create a keyword list and use the list to listen to conversations; track the topics of listeners and influencers.
Create a spreadsheet to capture your social media (SM) listening. The spreadsheet should include SM
networks, profiles, engagements, clicks, reach, type of content, examples of good and poor posts, which
platforms perform best, testimonials, customer inquiries, response rates, etc.
Finally, create a SWOT analysis based on your listening and your analysis.
Submission Requirements
Your well-written paper should be 3-4 pages in length, not including the required cover and references pages.
Discuss and reference concepts taken from the assigned textbook reading and relevant research.
Support your paper with three scholarly references (of which the textbook may be one). The CSU Global
Library (Links to an external site.) is a good place to find these references.