Researching Consumer Buying Behavior

Project 1 Researching Consumer Buying Behavior

Project 1: Researching Consumer Buying Behavior Start Here

Introduction

For this project, you will need to have a solid understanding of your client’s consumers in order to develop, evaluate, and implement effective marketing strategies.

· Step 1: Complete Your Skills Gap Analysis: N/A

· Step 2: Attend Meeting with ACME

· Step 3: Review Marketing Information on Consumer Buying Behavior

· Step 4: Conduct a Consumer Buying Behavior Study

· Step 5: Complete Your Value Proposition

· Step 6: Complete Your Final Consumer Buying Behavior Report

· Step 7: Submit Your Work

Competencies

Your work will be evaluated using the competencies listed below.

· 1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.

· 1.3: Provide sufficient, correctly cited support that substantiates the writer’s ideas.

· 1.6: Follow conventions of Standard Written English.

· 2.1: Identify and clearly explain the issue, question, or problem under critical consideration.

· 2.5: Develop well-reasoned ideas, conclusions or decisions, checking them against relevant criteria and benchmarks.

· 6.1: Identify the general (external) environment in which an organization operates and discuss the implications for enterprise success.

· 6.2: Evaluate strategic implications for domestic and international markets of an organization’s industry.

· 6.4: Develop and recommend strategies for an organization’s sustainable competitive advantage.

· 12.2: Analyze marketing information.

Step 2: Attend Meeting with ACME