Questions we need to addressed/judged on for our market product analysis:
ATTRACTIVENESS OF THE MARKET (Market Opportunity): 15 points
How large is the market and how fast is it growing?
Can you be a “significant” player in this market?
What long-run profitability do you expect to see in this market?
VALUE CREATED BY THE NEW PRODUCT OR SERVICE (Value Proposition): 15 points
What value do you deliver to the customer?
Which of your customer’s problems are you helping to solve?
Is the need you are satisfying a high priority to your customer?
Are you offering different bundles of products and services to different customer segments?
CUSTOMER DISCOVERY AND CUSTOMER SEGMENTS: 15 points
For whom are you creating value?
Who are your most important customers?
What does your target customer look like?
How do you plan on discovering your customer?
CUSTOMER VALIDATION (Product-Market Fit): 25 points
Based on your conversations with (target) customers, what job is your customer trying to get done, and how does your product or service provide a solution to this job?
What is your customer’s pain, and how does your product or service address this pain?
What is your customer’s gain, and how does your product or service provide this gain?
Are your customers willing to pay for your product or service?
COMPETITIVE ADVANTAGE OF THE PROPOSED VENTURE: 15 points
What is your positioning in relation to competitors?
How are disruptions in the market affecting competitors? Can this product or service be a leader in its market?
How long will it take to get to market?
Do you have favorable positioning in the distribution channel?
Do you currently have technology or intellectual property that is essential to success?
If not, do you have a plan to develop/secure intellectual property (include associated timeline and cost)?
OPERATIONAL AND FINANCIAL FEASIBILITY: 15 points
How will you distribute the product or service?
Do you have a prototype or working description of the product or service?
What is your proposed revenue model?
Describe the management capability of the team, any relevant skills they possess, and the roles they will play.
How will operational obstacles be overcome?
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