Write a marketing case related to an existing brand. This can be in Kuwait or anywhere else in the world.
The case has to focus on some aspect of marketing including but is not limited to: overall marketing
strategy, branding, pricing, promotion, international marketing strategy, positioning among others.
The case should be a maximum of 10 pages single-spaced.
The case should include the following:
1. Overview about the company/brand
2. Background about the marketing issue
3. Marketing strategy/tactic
4. Analysis of the marketing strategy/tactic
5. Lessons learnt
The information for this case should be based on mainly secondary sources. You can do some primary
data collection if possible.
you can write about either al mawashi poultry or almarai
please focus o the gulf region and spcifically kuwait. include graphs and pictures. and no plagiarism