Marketing Research Paper

Marketing research
Students will conduct a survey, analyze the data, and write a report. All reports should include the following content:
– Cover page with names of all group members who participated, whom you surveyed.
– Table of contents page with page numbers
– Executive summary in 1 page (problem description, research questions, whom you surveyed, number of responses, major findings)
– Research problem description – Research questions (not the full questionnaire)
– Whom you surveyed and how many usable responses you received
– Major findings
– Conclusions
– Limitations
– Recommendations
– References
– Appendix A – copy of blank survey
– Appendix B – summary statistics for each question on the survey (response frequencies, percentages)
– Appendix C – crosstabs that are significant

Note: I already create a survey and have the data collections. This survey have 50 responses but we have couple of people who skip certain questions that’s why some of the question in the data analysis we don’t have 50 counts votes.

This survey is conduct on the campus of University of Texas at Dallas (UTD)

I don’t believe we have a really good data collections, we don’t have any crosstabs that are significant (no significant relationship between 2 variables, when I crosstabs non demographic questions with demographic questions)

Try your BEST to make final report with all the data collections that I have.

Below is the survey questionnaires. I will have Data Collections in a different attachment files also an sample of the Final report.

Also you don’t need to do the Appendix A,B,C parts

SURVEY

The following survey is about how hand-made accessories play a part in your life. Your honest responses are appreciated and will be kept confidential.

1. When did you last buy hand-made accessories?
• Less than 1 month ago

• Between 1 and 6 months ago

• Between 6 months and 1 year ago

• More than 1 year ago

• I do not remember

2. Where do you usually buy hand-made accessories from?
• Retail store

• Flea Market

• Instagram/Facebook

• Etsy

• Other

3. How did you find out about the website where you bought your accessories from?
• Word of mouth

• Internet Ads

• Television Ads

• Other

4. Did they provide adequate customer service?
• Very good service

• Somewhat good service

• Average service

• Somewhat bad service

• Very bad service

5. Was the website easy to navigate?
• Very easy

• Somewhat easy

• Neither easy nor difficult

• Somewhat difficult

• Very difficult

6. How long did it take to receive your product ?
• Less than 1 week

• 1-2 weeks

• 3-6 weeks

• 1-2 months

• 3-4 months

• 6 months or more

7. What was the quality of the packaging when you received your product ?
• Very good packaging

• Somewhat good packaging

• Average packaging

• Somewhat bad packaging

• Very bad packaging

8. What keywords do you use to search for handmade accessories?
Use keywords, no long sentences :

9. Which of the following drives you to purchase? (choose all that apply)
• Product design

• Certifications

• Sales

• Prices

• Familiarity with the brand

• Product images and videos

• Brand policy

• Material quality

• Other

10. Where do you search for hand-made accessories? (choose all that apply)

• Google

• Etsy

• Facebook

• Instagram

• Other

11. What marketing content influences your buying decision?
• Product picture

• Description

• Product video

• Customer testimonials

• Influencer endorsement

• Other

12. Where do you find product recommendations? (choose all that apply)
• Friends/ Word of mouth

• Flyers

• Advertisement

• Social Media

• Youtube

• Google search

13. When you think of hand-made accessories, what brand name comes to your mind?
__________________________________________

14. Have you heard of Xela Disenos Hand-Made Accessories before?

• Yes

• No

15. If yes, how did you hear about Xela Disenos?

• Social Media

• Google search

• Advertisement

• Words of mouth

• Other

The following questions are for classification purpose only
16. Gender
• Male

• Female

• Other

17. Age
• 17 or younger

• 18-22

• 22-29

• 30 or older

18. Highest education level
• Less than highschool

• Highschool

• Some College/ University

• Master/ Graduate degree

• Other

19. What is your employment status?
• Employed

• Self-employed

• Student

• Not looking for a job

• Unemployed

20. What is your annual household income?

• $9,999 or less

• $10,000 – $24,999

• $25,000 – $ 49,999

• $50,000 – $99,999

• $100,000 or more