You are to conduct a Mini marketing Plan Based on Spirit Airlines.
First provide some Background information on the Organization:
Who, Where and When the company was founded?
Where do they operate (Are they domestic or international flights)?
What makes Spirit Airlines special? What are they known for?
Have they been as successful in the past 5 years?
What problems have they faced or are currently facing?
What do customers mostly complain about?
What changes would customers like to see?
B. Mission and Vision Statement
What is Spirit Airlines Mission and Vision Statement?
What is the company’s goal and what are they doing to accomplish this?
C. Spirit Airlines current Marketing Strategy
How are they currently marketing themselves?
How and to whom was it previously marketed to? (What category of customers? Low frill or Business?)
What techniques are being used to lure in existing and new customers?
Assess the company’s current marketing efforts – emphasizing the areas where the company is successful and areas where the company is lacking.
D. Airlines Performance the last 5 years
Provide one chart of when company did well and one chart of when it did poorly.
Provide another chart of how it is currently doing
E. Give a brief summary that highlights Spirit Airlines recent History and recent successes
F. Industry analysis:
Provide the backdrop for the subsequent, more detailed analysis of competition, the company, and the company’s customers.
G. Situational Analysis
The situational analysis focuses on the most critical and relevant environmental conditions (or changes in them) that affect the success or failure of the
These include: External environment analysis – economic, technological, political and legal, cultural and social environment.
Industry and competitor analysis – The strengths and weaknesses, opportunities and threats facing your organization and your competitors are critical
elements of the situation analysis. This analysis may also include a brief discussion of the success/failures of various competitive strategies as a basis for
elements of your marketing and promotional plan and usually includes your own and your competitors’ distinctive competencies or perceived competitive
Customer analysis S.W.O.T. (strengths, weaknesses, opportunities, threats) – Tip: Tables or lists can handle factors that just need a quick remark. You can
expand on a factor in its own section as warranted
To better customer service, we are adding a 24/7 customer service chat app.
How might this improve service?
How will it keep customers satisfied?
Will this improve the company’s reputation?
How will Spirit Airlines be able to fund this app?
Are there free apps that Spirit airlines can use or make? How will this chat-app bring in revenue for the company?