ASSIGNMENT 2: STP Outline
Segmentation, targeting, and positioning (STP) form the foundation for a company’s entire marketing plan – all strategies must align with these components – so clearly defining them is critical to the company’s success.
Part A: Describe 3 worthwhile (existing or new) consumer segments for your chosen company/product, using multiple segmentation variables for each segment. Maximum 1 page single-spaced, either point-form or brief paragraphs.
Part B: Choose 1 segment from Part A that you would target, and justify your choice. Maximum 2 paragraphs single-spaced.
Part C: Write a positioning statement for your chosen company/product, targeted to your chosen segment from Part B. Maximum 1 paragraph single-spaced (but if you are efficient, one sentence could suffice).
For this short paper activity, you will learn about the three delays model, which explains…
Topic : Hospital adult medical surgical collaboration area a. Current Menu Analysis (5 points/5%) Analyze…
As a sales manager, you will use statistical methods to support actionable business decisions for Pastas R Us,…
Read the business intelligence articles: Getting to Know the World of Business Intelligence Business intelligence…
The behaviors of a population can put it at risk for specific health conditions. Studies…