Marketing

Please write short business plan by answering the following questions for a

Media Company (BERNAYS MEDIA)

A general description of the enterprise.

Bernays Media Foundation was launched in 2016, relying on the accumulated journalistic expertise of the founders, and owns a network of regional contracts with a number of communication companies operating in the Gulf region and has led a number of successful campaigns targeting consumers and public relations and corporate communication campaigns in the Kingdom of Bahrain and the Kingdom of Saudi Arabia, and its services cover the fields of media. And public relations, marketing, finance, business and digital media, and in the past four years the number of campaigns have been implemented for the following brands (Al Romansiah Restaurant – Ram Bahrain Clinics – Al Hokail Medical Complex – Lazurde Company for Jewelry)

The shop is located in Tubli, Next to Extra and Ansar Gallery.

2. Describe the products or services offered by your enterprise.

Product/Service Description

A.

B.

C.

D.

E.

3. Operations.

A. Please provide an overview of your current business operations.

B. Please provide an overview of your future business operations.

4. Infrastructure

A. Provide an overview of the enterprise’s infrastructure and equipment
(Current Status)

B. Provide an overview of the enterprise’s infrastructure and equipment
(Future Plans)

C. List down the equipment and machinery utilized to reduce or eliminate manual labor.

D. Explain what IT systems are currently used to manage your business

Marketing

A. Provide an overview of your marketing plans and their Potential impact on your business

B. What are your targeted customers?

C. How do you differentiate yourself from your competitors?