answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must
be cited in APA format. Your response should be four (4) double-spaced pages
Respond to the items below.
Part A: With Products, Is It Form or Function?
The “form versus function” debate applies in many arenas, including marketing. Some marketers believe
that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other
design elements of products are what really make the difference.
Take a position: Product functionality is the key to brand success versus product design is the key to brand
success.
Part B: Is the Right Price a Fair Price?
Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a
product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running
shoes, and $500 concert tickets.
Take a position: Prices should reflect the value that consumers are willing to pay versus prices should
primarily just reflect the cost involved in making a product or service.
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