Paper details
Read the case study page 95 in your e-book. Consider the following questions and perform your own
analysis when needed.
Deliver your evaluation:
Q.1 Critically assess 4 cultural dimensions from Hofstede framework and their implications on managers in
the cultures presented in the case study (400 words). 5 marks
Q.2 You work for a fashion brand that offers trendy outfits with extreme designs and styles to women.
Choose two cultural components from the case, and create marketing material suggestions for working
women in Mysore. Support your choice with valid examples (400 words). (3 marks+ 2 marks on presenting
in class)
Note: Apply APA style for referencing when needed
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