Choosing Platforms, Content Groups and Content Creation Discover & Learn
Choosing Your Platforms, Content Creation
Step 1: Select 3 platforms from the following social media sites that are right for our event: Facebook, Twitter, Instagram, YouTube, or LinkedIn. Explain why you chose
these platforms and how they best fit with your event.
Step 2: Explain how you would set-up a business profile (pick between Facebook or LinkedIn business page) based on the best practices in the unit. Consider what makes
a business profile page different from a personal page and what best practices you could include.
Step 3: Content Creation
Create 5 content examples for your event using 3 different social media options (Facebook Twitter, and Instagram). Each post will be different because it will be adapted to
be most effective for each platform. In total, you will submit 15 different posts (5 for Facebook, 5 for Instagram, and 5 for Twitter). Also, create 5 #hastags that can be used
to tag your event
For example, if content 1 is about selling more tickets you will craft a message that will be altered into 3 different formats to fit each platform. A twitter post must be a
maximum of 280 characters, a Facebook post can be quite detailed, and an Instagram post is more focused on the graphic than the caption. These are all important
elements you will consider when creating specific media posts.
A maximum of 1 post can be directly promotional. The remaining posts must convey the essence of your event and provoke an emotional connection with the audience
without directly promoting your event.
Source: M&H_SocialMarketingStrategyGuide-2.4 (1)
Step 4: Create a Content Calendar
With the content you created from above create a social media content calendar including the following elements in your description:
How you will measure metrics and KPIs
A timeline for execution
A content calendar from the content you created step 3. Ensure that the posts have a consistent look, voice, and message.
Use a table to keep yourself organized
Refer to the unit for examples of content calendars and how they are formatted
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