Design Insights

Objective: To practice processes for “Knowing Mindsets” and “Framing Insights” processes from Kumar text as application of the first 2 steps in the Design Thinking process.

Overview: Using the opportunity/problem previously identified, you will begin to gather and analyze data.

This analysis and “framing” will lead to the design elements that need to be present in your solution. This is an oral report in which you are to describe both your process and your outcome.

Requirements:
Read and Review: 101 Design Methods by Kumar – Focus on Mode 3 & 4. Be sure to reach the overview content in each of these 2 sections and then scan the “Methods” sections to get an idea of all possible processes you could use for this assignment.
Option A: If your Proposal from Week 3 is a current organization, where you can quick gather data using one of the processes (3.1 – 3.15) to understand and gather data. Please  gather data to use in Framing Insights. From Mode 4 – identify a process from the text ( 4.1-4.20) that works for your learning style and could apply to the data you have gathered regarding your opportunity/problem. Gather and sort your data into “insights” or “themes”.  
Option B: If your Proposal from Week 3 involves significant data collection, use the attached ” Ethnography Data Collected.docx     to apply your selected process from the text (4.1-4.20) to Frame Insights.
Requirements:
⦁ Look for 4-6 key insights/themes that inform what the actual design project should include.  

⦁ Write a brief description of each key “insights” and concepts that came together to form this theme.
⦁ Describe the process you used and how it helped you understand the key attributes that are needed in the final solution.
⦁ Include a visual of the process you used – post it notes, a mind map, circles on paper, an excel sheet – whatever you used, show your process.